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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 2
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 3
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:

You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

  • A. Conversions report
  • B. Prospect lifecycle report
  • C. List email report
  • D. Form report
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).

A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

  • A. List Email report
  • B. Email Template report
  • C. Form report
  • D. Autoresponder report
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

  • A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  • B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
    60 days.
  • C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  • D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).

A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers

  • A. Dynamic List
  • B. Profile
  • C. Automation Rule
  • D. Marketing Cloud Account Engagement Score
Reveal Solution  Discussion  0

Correct Answer: B,C  🗳️

Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).

Completion actions only affect prospects not visitors?

  • A. False
  • B. True
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).

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