Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Lead Management | 24% | - Scoring and grading: definition and management - Page actions - Segmentation rules - Completion actions - Automation rules: components and use cases - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
- A. The Lead and Contact fields must have the same API name.
- B. The Marketing Cloud Account Engagement field must be a drop-down field.
- C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- D. The Lead and Contact fields must have the same Salesforce field label.
Correct Answer: A,C 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
- A. Profile and Audits
- B. Activities and Audits
- C. Lifecycle and Profile
- D. Activities and Lifecycle
Correct Answer: C 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
- A. Engagement dashboard
- B. Pipeline dashboard
- C. Multi-Touch Attribution dashboard
- D. Account-Based Marketing dashboard
Correct Answer: A 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
What information can you access on the Prospect List?
- A. Prospect's Score
- B. Prospect's Name
- C. Prospect's Company
- D. Date of when prospect converted from a visitor
- E. Prospect's Grade
- F. Date of prospect's last activity
- G. Prospect's Title
- H. Prospect's Email Address
Correct Answer: A,B,C,E,F 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
- A. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
- B. Check the Profile tab to make sure the prospect has the right drip program profile.
- C. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
- D. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
- E. Check the Overview tab to determine whether the prospect is unmailable.
Correct Answer: C,D,E 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
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