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Pass Salesforce Marketers Marketing-Cloud-Administrator Exam With 166 Questions
NEW QUESTION # 78
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Reference Content Block
- B. Email Form Content Block
- C. CloudPage forms Content Block
- D. Dynamic Content Block
Answer: B
NEW QUESTION # 79
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
- A. CloudPagesURL AMPscript function
- B. Link Wrapping
- C. Web Analytics Connector
Answer: A
NEW QUESTION # 80
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?!
- A. AMPscript for Marketing Cloud
- B. Web Analytics Connector
- C. Marketing Cloud Connect
- D. Google Analytics 360
Answer: B
NEW QUESTION # 81
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. Automation Studio Query Activity
- B. CSV download of bounce data in My Tracking
- C. Discover Deliverability Complaint Rate Report
- D. Automation Studio Tracking Extract
Answer: D
NEW QUESTION # 82
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. The ability to send an email to a Salesforce audience.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION # 83
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Field level Encryption
- B. Transparent Data Encryption
- C. Tokenized Sending
- D. Key Management
Answer: C
NEW QUESTION # 84
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
- A. Identity Verification
- B. Audit Trail
- C. IP Allowlist
- D. Export Email Allowlist
Answer: D
NEW QUESTION # 85
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email as one image, with all text saved in the brand font.
- B. Use a web-safe font for text that closely matches the brand's custom font.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Answer: B
NEW QUESTION # 86
How are publication lists used in the Marketing Cloud?
- A. To send communication to all subscribers, regardless of opt -in status.
- B. To manage subscribers in guided and triggered email sends.
- C. To build dynamic content rules by subscriber type.
- D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
NEW QUESTION # 87
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Viewer
- B. Add Distributed Sending user
- C. Remove Marketing Cloud Channel manager
- D. Add Marketing Cloud Security Administrator
Answer: C
NEW QUESTION # 88
What is Setup Assistant?
- A. Support service allowing the outsourcing of repetitive admin tasks
- B. A dashboard containing key metrics for the business unit
- C. A prioritized account configuration checklist
- D. A search within Help and Training limited to configuration documents
Answer: C
NEW QUESTION # 89
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Contact Builder > Data Extensions > Synchronized Data Extensions
- B. Contact Builder > Data Sources
- C. Setup >Data Management > Synchronized Data Extensions
- D. Setup > Apps > Salesforce Integration
Answer: B
NEW QUESTION # 90
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Setting up the Data Structure
- C. Enabling Mobile Connect
- D. Configuring Journey Builder
Answer: A,B
NEW QUESTION # 91
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Text
- B. Decimal
- C. Boolean
- D. Number
Answer: A,B
NEW QUESTION # 92
What does Marketing Cloud authenticate when a user logs in through the user interface?
- A. If the user is an API User on their record
- B. If the user is assigned a role in the parent business unit
- C. If the user has login hours enabled on their profile
- D. If the user is logging in from a whitelisted IP address
Answer: D
NEW QUESTION # 93
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Parameter Manager
- B. Web and Mobile Analytics
- C. Personalization Builder
- D. Advertising Studio
Answer: A
NEW QUESTION # 94
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Remove nonessential data for marketing purposes.
- B. Ensure every data source has a sendable field.
- C. Identify and assign appropriate keys to tie records together.
- D. Ensure all available data is included.
- E. Normalize data and fields to prevent redundancy.
Answer: A,C,E
NEW QUESTION # 95
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: A,C
NEW QUESTION # 96
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Overwrite
- C. Add Only
- D. Update Only
Answer: B
NEW QUESTION # 97
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Each business unit should have multiple SFTP users
- B. Copy the parent SFTP user into each child business unit
- C. All child business units should have an individual SFTP user
- D. Child business unit SFTP user should be created
Answer: C
NEW QUESTION # 98
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. AMPscript for Marketing Cloud
- B. Parameter Manager
- C. Marketing Cloud Connect
- D. Google Analytics 360
Answer: B
NEW QUESTION # 99
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Salesforce Certified Marketing Cloud Administrator certification exam covers a wide range of topics, including email marketing, mobile marketing, social media marketing, and data management. It is intended for professionals who are responsible for managing and executing marketing campaigns on the Salesforce Marketing Cloud platform.
Passing the Salesforce Marketing-Cloud-Administrator exam requires thorough preparation and a deep understanding of the platform's functionality. Candidates can benefit from taking official Salesforce training courses, studying the exam guide, and practicing with sample questions. Salesforce Certified Marketing Cloud Administrator Exam certification can open doors to new career opportunities and demonstrate a commitment to staying up-to-date with the latest marketing technology trends.
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