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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam

Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

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  • Reporting 5%
  • Automation 8%
  • Marketing Cloud Connect 6%
  • Discovery 15%
  • Journey Builder 10%
  • Contact Builder 15%
  • Conceptual Design 12%
  • Account Configuration 10%
  • Email Build 7%
  • Data Design 12%

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What is the duration of the CRT-550 Exam

  • Number of Questions: 60
  • Format: Multiple choices, multiple answers
  • Passing Score: 68%
  • Length of Examination: 105 minutes

Reference: https://trailhead.salesforce.com/en/academy/classes/crt550-prepare-for-your-marketing-cloud-consultant-exam/

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Salesforce CRT-550 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing20%- Configure deliverability settings
- Design and develop email content
- Implement personalization and dynamic content
- Manage subscriber preferences and suppression
Topic 2: Data Model and Segmentation20%- Design and implement contact data model
- Build and manage data extensions
- Implement contact filtering and list management
- Create and optimize segmentation strategies
Topic 3: Discovery and Scoping15%- Gather customer business requirements
- Assess customer readiness and identify gaps
- Determine the appropriate implementation approach
- Identify key stakeholders and decision-making process
Topic 4: Analytics and Reporting10%- Build custom reports and dashboards
- Analyze campaign performance metrics
- Configure tracking and attribution
- Create and interpret standard reports
Topic 5: Marketing Cloud Configuration15%- Manage users, roles, and permissions
- Configure data management and data extensions
- Configure Marketing Cloud account settings
- Set up and manage business units
Topic 6: Marketing Automation20%- Configure decision-based and engagement-based activities
- Create and manage email activities
- Implement journey builder strategies
- Design and configure automation workflows

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