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Salesforce AP-215 Exam Syllabus Topics:

SectionWeightObjectives
Calculated Fields and Functions5%- Extract and transformation formulas
- Custom calculations
- VLOOKUP and FUZZYVLOOKUP
Data Permissions and Governance5%- Data update controls
- Parent-child data setups
- User access and roles
Automation and Workflow5%- Automated distribution
- Workflow setup
Data Integration and Ingestion12%- Refresh schedules and data flow
- API and file-based import
- Data streams and connectors
Datasets and Data Views10%- Dataset creation and management
- View configuration and sharing
- Filtering and segmentation
Dashboards and Visualization15%- KPI and metric display
- Chart types and usage
- Dashboard design and layout
Data Quality and Cleansing7%- Duplicate management
- Validation rules
- Error handling and correction
Data Harmonization3%- Cross-source alignment
- Pros and cons of harmonization approaches
- Standardization methods
Performance and Troubleshooting5%- Monitoring and optimization
- Common issues and fixes
Reporting and Analytics12%- Report creation and scheduling
- Insight generation and interpretation
- Attribution models
Data Mapping and Modeling5%- Data structure and relationships
- Source of truth configuration
- Dimensions and measures
General Functionalities13%- Core platform capabilities
- Basic concepts and terminology
- Navigation and interface
Overarching Entities3%- Use cases and application scenarios
- Structure and configuration

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) All data stream types consist of at least one entity
B) Each data stream type has Its own main entity
C) All data stream types share at least one mutual measurement
D) Every data stream type includes the Medio Buy entity
E) Each data stream type has its own set of measurements


2. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

A) Calculated dimensions
B) Custom Classification
C) Transformers
D) Parent Chile
E) Fusion


3. An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

A)

B)

C)

D)


4. Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

A) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
B) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
C) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
D) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
E) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'


5. A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)


Solutions:

Question # 1
Answer: A,B,E
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: A,C
Question # 5
Answer: B

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