Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| SPSS Product Portfolio Overview | 25% | - SPSS Statistics features and use cases - SPSS Text Analytics and related modules - SPSS Modeler capabilities |
| Solution Positioning & Differentiation | 30% | - Competitive advantages over alternative analytics tools - Business value and ROI demonstration |
| Target Markets & Customer Needs | 25% | - Identifying prospects and use cases - Industry-specific applications |
| Selling & Licensing Fundamentals | 20% | - Licensing models and options - Support and service offerings |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
What is the main purpose of SPSS Data Collection?
- A. To gather feedback from constituents for use in advanced and predictive analytics.
- B. To retrieve existing data stored from disparate sources.
- C. To integrate analytic results into business processes.
- D. To prepare messy data for more accurate modeling.
Correct Answer: A 🗳️
What is a key focus area for telecommunications companies considering a predictive analytics solution?
- A. Operational uptime
- B. Public safety and security
- C. Supply chain optimization
- D. Churn reduction
Correct Answer: D 🗳️
Which statement is true about SPSS Text Analytics?
- A. It confirms model accuracy.
- B. It requires new users to build categories and dictionaries from scratch before it can be used.
- C. It supports over 100 languages.
- D. It allows users to import custom rules and categories.
Correct Answer: B 🗳️
The user interface and capabilities of SPSS Decision Management are best suited for which type of user?
- A. Researcher
- B. Analyst
- C. Executive
- D. Line of business manager
Correct Answer: D 🗳️
Which user is most likely to use the automated modeling feature of SPSS Modeler?
- A. Business analyst
- B. Business executive
- C. IT manager
- D. Professional statistician
Correct Answer: A 🗳️
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