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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a cost per 1,000 impression basis.
B) Clients can purchase data on a percentage of spend.
C) Clients can purchase data on impressions set in the central rate card.
D) Clients can purchase data according to the specific terms in their contract.
E) Clients can purchase data on a cost per stamp basis.

2. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The data provider is not already a linked partner.
B) Multiple email addresses are not separated by commas.
C) The requested data is too high volume.
D) The data provider has blocked the account.

3. How often must you review and assess a client's taxonomy for maintenance?

A) Weekly
B) Daily
C) Quarterly
D) Yearly

4. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Total volume of categories that they anticipate in their taxonomy
B) Offline file structure and content
C) Exact number of users that will be classified into each category
D) Granularity of taxonomy categories

5. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Site optimization | flat fee
B) Dynamic creative optimization | flat fee
C) Media targeting | cost-per-stamp
D) Email | auction
E) Search | % of spend
F) Social | real-time bidding

Solutions: