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Learning Path 2
The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:
- Assets and content settings
- Emails, segments, and journeys
- Forms, pages, and subscription centers
- Subscription centers and double opt-in
- Website visits redirect URLs as well as social postings
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Schedule exam
Languages: English
Retirement date: none
This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads, contacts, and accounts; create and manage marketing emails; manage customer journeys; manage events and webinars; and configure Dynamics 365 Customer Voice.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Implement email Personalization and dynamic content - Configure email settings and delivery - Design and create marketing emails |
| Topic 2: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Manage event webinars and waitlists - Review marketing insights and analytics - Create and manage marketing events |
| Topic 3: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Manage lead lifecycle stages - Create and configure lead scoring models - Automate lead qualification and distribution |
| Topic 4: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Set up branching and conditions - Configure journey tiles and triggers - Design and create customer journeys |
| Topic 5: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Manage marketing users and teams - Configure marketing resources and assets - Set up marketing configurations |
| Topic 6: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Manage contact lifecycle and preferences - Import and deduplicate contacts - Create and manage companies |
| Topic 7: Manage Segments and Target Audiences | 10-15% | - Create and manage static segments - Use segment insights - Create and manage dynamic segments - Build segment queries and filters |
| Topic 8: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Implement progressive profiling - Configure form and page elements - Create and publish marketing pages |
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