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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Search Query Performance Report
B) Google Analytics
C) Keyword tool
D) Query Search tool

2. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?

A) Guest users
B) Object viewers
C) Read only users
D) View reports only users

3. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
B) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
C) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
D) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.

4. Gary is managing a website for his organization and he's been using Google Analytics for seven months. Gary is now working to optimize page popularity on his site with Google Analytics. There are two approaches to optimizing page popularity. One approach is to add high quality referral sites to placement target. What is the other Google Analytics recommendation?

A) Increase the Google AdWords bids.
B) Participate in the Google Analytics Benchmarking Service.
C) Find high performing keywords to add to your campaigns.
D) Add more links within the existing URL to the pages to be optimized.

5. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Only with multiple campaigns can the store use the geographical locations.
B) Multiple campaigns allow the store to target multiple countries.
C) With multiple campaigns in one account you can set different daily budgets.
D) Multiple campaigns will reduce the cost per click.

Solutions: