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GCCC Strategic Communication Management Professional Sample Questions:

1. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
B) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
C) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
D) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."

2. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

3. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) The mission, vision, and values of the organization.
B) The organization's annual business plan.
C) Market research reports on the competitive landscape for the organization.
D) Analysts' reports on the sector.

4. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) I am not planning on voting in this election.
B) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
C) Absolutely! I believe in your platform and know you will be a great representative for our city.
D) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.

5. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Reach out to a contact in each location and request audience feedback after the presentation.
B) Recommend that the senior executive adapt the presentation for each audience.
C) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
D) Rewrite the materials for each audience and forward them to the executive.

Solutions: