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Facebook Certified media buying professional Sample Questions:

1. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
B) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
C) Measure lift in sales using partner-based ROI measurement solutions.
D) People-based multi-touch attribution reporting across all publishers, including Facebook.

2. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A) Your business has a marketing team
B) You need to keep your business assets secure
C) You want to control your Fan Page through your personal Facebook account
D) You use a vendor.

3. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Audience Insights
B) Nielsen DAR
C) Millward Brown Brand Lift
D) Nielsen Brand Lift
E) Nielsen TAR

4. You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

A) $410
B) $265
C) -$265
D) $102.50

5. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) Outbound links
B) Mobile app installs
C) Phone call sales conversion
D) Third party (Google) link click
E) Link Clicks
F) POS purchase conversion

Solutions: