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Google Display Exam Practice Test Sample Questions:

1. Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Copying from the automatic placement table
B) Browsing the Web for placements with the Google AdWords toolbar
C) Manually adding
D) Using the Placement tool

2. Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?

A) Referrers
B) Discovery
C) Community
D) Views

3. Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

A) Manual CPC bidding
B) CPM bidding
C) CPA bidding
D) Automatic CPC bidding

4. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Ability to engage with a massive community that is already interacting with the content
B) Access to the largest inventory of professional and user-generated videos in the world
C) Online presence to sell items in an auction-style format using Google Checkout
D) Opportunity to participate on multiple platforms, allowing portability of content

5. You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

A) 300x250
B) 500x500
C) 640x360
D) 950x500

Solutions: