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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A report requires you to build an audience of web visitors that viewed the Checkout page, then afterward went to the Cart page in a single session. Which of the following filters will output the correct audience?
Response:

A)

B)

C)

2. Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:

A) Apply Data Retention Rules
B) Validate Profile Permissions
C) Use Predefined Data Views
D) Enable Identity Resolution

3. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Person
B) Conversion Time
C) Session
D) Custom Time

4. Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:

A) Data Ingestion from CRM
B) Event Type Matching
C) Identity Resolution Setup
D) Purchase Event Trigger

5. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A) Campaign Priority Setup
B) Identity Stitching
C) Profile Merge Rules
D) Data Source Linking

Solutions: